Ada - adaptive driving assitant
Strategic design
MA strategic design
Section
strategic design, UX design, UI design, product deisgn, management, research,
artificial intelligence
Team
Felix Cordes, Celina Benedict,
Jeremias Lange, Kim Erhardt
Tools
Figma, After Effects, Blender
Topic
Future of mobility
Ada - adaptive driving assistant
The driving assistant Ada is the new empathic interface between human and vehicle. It learns the strengths and weaknesses of each user in detail, observes their emotional state, analyses the road context and controls all the vehicle's assistance systems. By combining all these factors, Ada always knows when the driver needs help - and when not. As a result, it can provide the driver with targeted support in any situation, intervene if necessary and take over the wheel itself if danger threatens.
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Why should you
adapt to your car ?
Relevance
Despite technological progress, there are still a large number of people who depend on mobility in everyday life but are no longer able to operate a car independently due to chronic or temporary limitations. It is regrettable that these often forgotten people cannot benefit from the assistance systems that are an enormous relief for many other people.
Digital twin
The core of customisation is the digital twin. It contains the digital image of the user. From the moment the vehicle is purchased, the dynamic user profile is enriched with data on basic user requirements. These conditions can be chronic impairments such as limited vision, slowed reaction speed and cognitive performance, fears of certain situations, unusual behaviour and general resilience. During each journey, Ada will continuously enrich the Digital Twin with additional data from everyday use and continuously link new data points. The system is not fixed to the vehicle, but can follow the user even when the vehicle is changed, thus ensuring permanent support.
Individual adaptation - Paul
Thus, the competent, young driver Paul receives the lowest level of assistance. He is provided with an overview of all available information and assistance systems. He decides independently and carries out his own actions in road traffic. Only in dangerous situations where he is inattentive does he receive additional support.
By accessing the vehicle's sensors, Ada sees exactly what is happening on the road and analyses the current emotional state in parallel. As the hub of all infotainment systems in the vehicle, Ada is able to suggest different levels of support to the user and offer the appropriate support in every situation in a context- and emotion-sensitive manner.
Individual adaptation - Traude
Traude, an elderly driver, suffers from numerous obstacles when driving due to her advanced age. In a basic setting, she experiences a high level of support. If she gets into an unclear traffic situation and becomes incapable of acting herself, Ada takes over independently.
Adaptation also occurs through the selection of the sensory channel best suited to the driver. While one can be supported more effectively through purely visual channels, auditory feedback is more suitable for the other. Therefore, the system has several interaction channels to adapt to different situations and user requirements in a fine-granular way.
Sensory channels
Dashboard
The dashboard is the centre of interaction. Here, users get an overview of all potentially important information. The dashboard is also part of the adaptation of the system and adapts its interface to the prerequisites and situation of the user.
Head-up Display
The head-up display visualises the most important visual information to the user where it is relevant. Ada communicates directly with the user via the audio channel to enable natural interaction.
Stering wheel
Since system feedback always takes place exactly where Ada actively intervenes, autonomous steering is communicated directly via light signals on the steering wheel.
Future prospects
In a future in which vehicles drive exclusively autonomously, people will not need direct assistance in driving themselves. Here, Ada transforms into a holistic mobility service that acts as an everyday companion in an emotional and context-sensitive way. In this phase, Ada evolves from a supportive passenger to a chauffeur.
As an adaptive seamless mobility service, Ada knows the daily routine and behaviour of the users and fits seamlessly into the everyday life of Paul and Traude. Thus, in addition to individualising interaction and driving, it can also adapt to habits and overriding desires and accompany them throughout their lives.
